The human brain can analyze visuals in just 13 milliseconds, so you don’t have much time to make a strong first impression on your consumers.
What customers see on your website is often a decisive factor in whether they stay or leave.
As a result, it’s critical that you invest in ways to grab their attention and keep them interested. Great product photography is one of the most effective ways to do this.
If you own an eCommerce platform, you already know how good your products are, but until a consumer sees them in person, all they have are the photographs on your website to go on.
This is why the best eCommerce platforms feature outstanding items and great product images.
These product photos build the credibility of an eCommerce business by attesting to the quality and worth of your items.
In this review, we’ll go over everything you need to know about product photography so you can get started on capturing that perfect shot.
Types of Product Photography
Detail photos are useful for products with minor subtleties that require a close-up photo, such as jewelry and other small objects.
Detailed shots help highlight certain product aspects that a typical image would miss.
To capture those tiny details, this style of photography often necessitates specialized camera settings and equipment such as a macro lens.
A group shot features more than one product. Group photography is commonly used for product collections and packages.
It shows the spectrum and variety of your items and gives the buyer a more vivid picture of what you have to offer.
These photos are ideal for commercials and social media posts since they give customers a taste of your entire business rather than just one product.
The individual shot is one of the most prevalent types of product photography since it just has a single object in the frame.
These are often used in banner photos and product catalogs to highlight specific items that are not part of a larger group.
This type of product photography allows you to demonstrate how your products work.
Lifestyle photos highlight the narrative behind your products and demonstrate how buyers may utilize them in their everyday lives.
While lifestyle images can supplement individual shots on your product page, they’re also great for ads, emails, social media, and other graphical channels since they draw attention and make your products feel more genuine.
The inability to determine the true size of a product when buying online is a common problem.
While the size of a product may be included in the product description, product photographs might be misleading.
However, by comparing a product to other everyday items, you can assist your buyers in getting a better idea of its true size.
This can assist your clients in visualizing your products in their daily lives and boost their confidence when purchasing.
Product Photography Tips
Set Up Your Background
Choosing the correct background not only puts attention on the subject you’re capturing but also makes the post-production editing process easier.
For product photography, use a white or bright background to help remove undesirable elements and make retouching images easier.
Fortunately, you don’t have to break the bank for an expensive backdrop to capture the perfect product shot.
Set Up Your Product
It might seem straightforward, but getting the angle, lighting, and placement of your products right might take a few tries.
So go ahead and place your product in front of the background and ensure it’s centered on a level, solid surface such as a chair or table.
Adjust Your Lighting
Perfect lighting is one of the most crucial aspects of capturing a high-quality product image. Although it might be time-consuming to adjust, good lighting can make or break an image.
Pick The Right Camera
While it may seem obvious, picking the right camera is critical to great product photography.
Of course, if you don’t plan on doing photoshoots on a regular basis or if you’re on a tight budget, don’t feel obligated to invest in a high-end professional camera.
Fortunately, smartphone camera technology has advanced significantly, so you’ll be OK if you already have an iPhone or a high-end Android smartphone in your back pocket.
So there you have it, a few product photography suggestions to get you started.
You don’t have to use all of these tips at the same time. Taking high-quality product shots isn’t something that happens overnight, so you might have to experiment a little to get the results you want.