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Apple Launches the New Shot on iPhone Challenge
Apple kicked off another “Shot on iPhone challenge,” this time centered around the iPhone 13 series and its dedicated Macro lens for professional-grade close-up photography.
The New Shot on iPhone Challenge focused specifically on submitting macro shots taken on iPhone 13 Pro and iPhone 13 Pro Max devices.
If you own one of Apple’s iPhone 13 Pro models, here’s a look at how the challenge worked and what Apple looked for in winning submissions.
How to Participate in Apple’s Shot on iPhone Challenge
Entering Apple’s Shot on iPhone challenge was pretty straightforward. You just needed to use the hashtags #ShotoniPhone and #iPhoneMacroChallenge when posting your macro shots on Instagram, Weibo, or Twitter.
When uploading photos with these hashtags, participants also needed to mention which device they used for the shot.
You could also submit entries directly by email. Send your macro shots to shotoniphone@apple.com, attach photos from your iPhone 13 Pro or iPhone 13 Pro Max, and include the phone model you used.
Feel free to add extra details about the photographs when submitting by email.
Those who preferred could upload their photos directly from Apple’s Photos app.
Apple accepted both unedited shots and photos edited using the standard Photos app. Participants could submit edited macro shots through any of the available submission methods.
Apple even accepted macro shots edited in third-party apps or software. The only requirement was that the original photo was taken using the iPhone’s Macro mode.
The challenge was open to anyone 18 years or older. Apple employees could not participate.
Photo Requirements and Tips
Apple listed some specific tips for participants shooting on iPhone 13 Pro or iPhone 13 Pro Max:
- Get as close to the subject as possible. Macro mode works best with subjects as close as 2 centimeters from the lens.
- Keep the primary focus point at the center of the object. That’s the sweet spot for macro shots.
- Tap the viewfinder to set your focus point while shooting on the iPhone 13 Pro or iPhone 13 Pro Max.
- Shoot at .5x, and the camera will automatically switch to Macro mode for a sharp, high-quality close-up.
- Remember the basics: keep your subject close to the camera and your focus locked on the center of the frame.
How Winners Were Selected
Once the submission window closed, Apple’s panel of experts reviewed every entry from participants around the world.
The judges evaluated photo quality, creativity, and the angle of each macro shot. After reviewing all entries, they selected 10 winners.
The winning photos were featured across multiple Apple platforms, including the Apple Newsroom, Apple’s Instagram account, and the Apple website.
Apple also used the winning images in future marketing campaigns for billboards, advertisements, and Apple Store displays to promote the iPhone 13’s Macro mode.
See Also
Self Portrait Photography Ideas
References
