Most Popular YouTube Vloggers
Are you here because you’ve finally decided to start your own channel? Or maybe you found out there’s money in vlogging? Whatever brought you here, we’ve put together a list of the most popular vloggers on YouTube, broken down by category, to help you figure out where you fit in.
1. Beauty
If you’re into skincare, beauty products, makeup, and hygiene, and love trying out products for your face and body, this could be a great niche for you.
There’s a huge audience for beauty content, spanning different age groups and backgrounds.
I’ve personally turned to vlogs and articles to learn about skincare routines and get honest reviews on new products. That kind of content is genuinely helpful.
- Jeffree Star (17.2M Subscribers)
- NikkieTutorials (13.6M Subscribers)
2. Gaming
This one’s for gaming enthusiasts. Gaming channels cover walkthroughs, new game reviews, and gear unboxings.
Stuck on a level? A gaming channel might have the answer. Want to build your setup? That’s covered too.
If you’re thinking about starting a gaming channel, my advice: don’t just show the game. Give reactions, commentary, and personality as you play. That’s what builds real engagement with your viewers.
- Markiplier (27M Subscribers)
- PewDiePie (107M Subscribers)
3. Travel
So you’ve booked a ticket to Bali, Africa, or Iceland. Now what? Travel blogs and vlogs are incredibly helpful, especially for backpackers.
They help viewers plan trips, get ideas on what to pack, know what to expect, and figure out how to get from point A to point B. These vlogs also appeal to people who simply want to see other parts of the world from their couch.
If you’ve been traveling for a while, I’d suggest putting together your photos and videos (and yes, I’m assuming travelers always shoot content) and starting a channel. Your experience might be exactly what someone else is searching for.
- Hey Nadine (490K Subscribers)
- Devinsupertramp (5.95M Subscribers)
4. Tech
Just like us at Techno Wifi, tech vloggers focus on not just the latest gadgets, but also the most effective ones. Phones, computers, software, accessories, and more.
They give honest, critical reviews covering the pros and cons. These channels might actually be the most useful type for everyone.
They break down technical terms so their viewers can understand them. Whether you’re a hobbyist, a professional creator, or just someone who wants to stay updated, you’ve probably watched a tech channel or read a blog to figure out the best camera, which editing software to use, what phone has the best camera, or how to troubleshoot your gear.
- Unbox Therapy (17.2M Subscribers)
- Linus Tech Tips (11.9M Subscribers)
5. Health & Fitness
When it comes to nutrition and fitness, a lot of people have the wrong ideas. Fitness vloggers help clear things up.
They cover proper nutrition, what diets actually work, whether calorie counting matters, whether you need supplements, different exercises and routines for different body types, proper lifting form, good fats vs. bad fats. Everything you need to know about staying healthy can be found on these channels.
If you’re a health buff with a passion for working out, this could be your niche.
- Buff Dudes (2.32M Subscribers)
- Gravity Transformation (2.98M Subscribers)
6. Cooking
From homemade dishes to haute cuisine, recipes are easy to find online these days. Seek and you shall find.
A dish like lasagna can be cooked in a dozen different ways, and anyone can go to YouTube and learn how to cook.
Here’s the thing: not all cooking vloggers are trained chefs. Some are self-taught. Some share family recipes they grew up eating. So if you’re a homegrown cook, don’t be discouraged.
As long as you know your way around the kitchen, have your recipe down pat, and can explain it clearly to your viewers, you’ll do just fine.
- Tasty (19.4M Subscribers)
- SORTEDfood (2.41M Subscribers)
7. DIY
These are those short, satisfying videos you see everywhere online, like 5 Minute Crafts. Or life hacks you never thought were possible.
Plenty of people have had “expectations vs. reality” moments thanks to these videos, lmao, but they’re some of the most engaging content out there.
It’s like watching a magic trick you can actually try at home. (Well, attempt to.) If you’ve got gifted hands and can pull off these kinds of projects, please start a channel. A foolproof, step-by-step guide would be greatly appreciated.
- 5-Minute Crafts (68.6M Subscribers)
- I Like To Make Stuff (3.03M Subscribers)
8. Lifestyle
If you want to vlog about all the topics on this list and more, then you’re a natural fit for lifestyle vlogging.
Want that close, personal relationship with your viewers? Want to share your daily life, adventures, funny moments, and personal interests? Go for it. A mix of everything is always fun.
- CaseyNeistat (12.2M Subscribers)
- Lele Pons (17M Subscribers)
Figuring out your niche is just one piece of the puzzle. To help you get started with your vlogging setup, here are 5 things that you’ll need. Definitely worth checking out.
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